A&T has partnered with Hekate to create VIVID (Virtual Violations Detectors), a virtual assistant that uses artificial intelligence to automatically monitor advertising violations on cross-border platforms.
Alive & Thrive (A&T) is funded by the Bill & Melinda Gates Foundation and coordinated by the FHI 360 Foundation to improve infant nutrition by increasing exclusive breastfeeding rates and improving complementary feeding for children in the first two years of life. A&T targets 16 million children under two in Vietnam, Bangladesh, and Ethiopia.
In Vietnam, A&T works with the Ministry of Health, the National Institute of Nutrition, the Vietnam Women’s Union, the General Confederation of Labor, and a number of other authorities to double the rate of exclusive breastfeeding in infants of six months and below, improving the quality and quantity of complementary foods and reducing the prevalence of stunting by 2 percent each year.
In recent years, digital marketing accounts for 70% of advertising; 32% of nursing mothers have seen at least one advertisement of breast milk substitute products on cross-border platforms, while in fact, these are products banned from advertising under the Advertising Law 2012, Decree No. 100/2014/ ND-CP.
A&T has partnered with Hekate to create VIVID (Virtual Violations Detectors), a virtual assistant that uses artificial intelligence to automatically monitor advertising violations on cross-border platforms to support the enforcement of Decree No. 70/2021/ND-CP in responding to the roadmap for building e-government. VIVID is developed to become a practical virtual assistant for inspectors at the Ministry of Health and the Ministry of Information and Communications.
Automatically detect and warn against advertising violations of breast milk substitutes, feeding bottles, and pacifiers according to Article 8 of the Law on Advertising 2012 and Decree No. 100/2014/ND-CP.
Check for violations of advertising on Facebook pages and websites requested by users by checking links or posts
Monitor violations from the time brands post articles on Facebook pages and websites until they are handled by authorities.
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After the pilot process, VIVID helped inspectors of the Ministry of Health detect violations of dairy advertising on Facebook and websites, saving a lot of manpower and automating the violations identification process. Hopefully, with the data and work that VIVID is doing every day, it will partly fulfill the goals set by the government and contribute to protecting the sustainable development of Vietnamese children.
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