Artificial Intelligence in the tourism industry brings a wave of innovation, creating unexpected opportunities and benefits for both travelers and businesses. AI applications are more than just support tools, they promote convenience and create unique travel experiences. From Departments of Tourism to resorts and hotels, everyone is stepping up innovation to take advantage of the huge benefits that AI brings.

Today, the goal of every tourist destination and travel business is to not only attract visitors but also create unforgettable experiences. Artificial Intelligence has contributed significantly to making this a reality.

Customer support via Chatbot

One of the main ways AI assistants are changing the manufacturing industry is by improving communication. In manufacturing environments, it can be difficult and time-consuming for workers to communicate with each other or access information. With AI assistants, employees can simply submit their request or question and receive a quick response, saving time and increasing efficiency.

AI can answer questions and provide valuable information to customers through a chatbot system that analyzes questions and provides answers based on pre-established data. Not only that, the chatbot system operates completely automatically, accurately and quickly.

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An example of chatbots in tourism can be mentioned as Chatbot Danang Fantasticity – a product from the combination of technology and tourism from Hekate Technology Joint Stock Company and Da Nang Department of Tourism. This application brings high efficiency in city tourism communication as well as tourism businesses, bringing convenience to visitors.

Additionally, AI can help you gauge customer satisfaction by sending surveys and/or customer polls after each interaction. This allows you to get a clear idea of how you can improve your customer service.

Reservations and travel planning

The process of setting up, double-checking, and then perfecting a travel plan can be time-consuming and stressful—for both the traveler and the professionals who carry out their planning. With the support of AI, in most cases, customers will have an easy time choosing the services they need and want. 

For example, AI can draw on a customer’s past travel history or preferences to create a travel itinerary tailored to their needs. Allows you to provide consistent service to all your customers with less effort than before.

It also makes it easier for travelers to plan their vacations because they not only receive personalized recommendations, but can also take virtual tours of destinations and attractions in advance. when booking. Travel agencies can help them plan their trip in detail before leaving.

Direct customer service

While using artificial intelligence to support online customer service is relatively common today, one of the emerging trends is using this technology to interact directly with customer service. This can cut down on queues at the information desk or reception desk and improve overall efficiency.

An illustration of this application is the AI robot at the Wink hotel, which uses artificial intelligence and voice recognition to provide travel information to the person communicating with it. Each human interaction not only provides immediate support but also contributes to the robot’s learning process, improving the quality of communication in the future.

Process and analyze data

The advantage of AI is the ability to sort through huge amounts of data quickly and accurately, while the same amount of data would take humans a lot of time and the accuracy would not be as high. The applications of AI in the tourism and travel services industry are not limited to customers. In fact, one of the most common and effective uses is to collect and interpret data to draw conclusions about customer trends, business practices, and tourism product pricing strategies.


The application of Artificial Intelligence in the tourism industry changes the way we travel today. There are many ways that customers and travel companies can use AI to make their journey more efficient and smooth. And from a business perspective, it can improve efficiency and reduce costs for the tourism industry.

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