Generative AI is called generative AI. Is a type of artificial intelligence technology capable of creating many different types of content, including text, images, sound, 3D graphics, video and many other types of data. These contents are synthesized and “think” like real people.

What is Generative AI?

Generative AI typically uses machine learning models, especially deep learning models, to learn from input data and then generate new data based on the patterns and trends it has learned. This can be applied for many different purposes, from creating images, videos, sounds, text or 3D models. Generative AI is also being widely adopted in many business and industrial sectors to optimize processes, create new products and services, and improve overall organizational performance.

The latest breakthroughs like ChatGPT, a chatbot developed by OpenAI (USA) is a typical example of Generative AI. GPT Chat has the ability to create content in a variety of genres such as text responses, blogging, poetry, song lyrics… without limiting language or any topic. In addition to ChatGPT, many Generative AI products are available on the market and can fully handle programming, painting, video making, data analysis…

Hekate has successfully applied Generative AI in many fields: Retail and E-commerce (Coca-Cola; Pla18); Real Estate (Masterise); Public area; Governmental and non-governmental organizations.

How to evaluate Generative AI models

Three important things for a successful generative AI model are:

  1. Quality: For applications that interact directly with users, it is most important to have high quality output. For example, in speech production, if the quality is poor, it will be difficult for the listener to understand. Similarly, when creating images, the desired results should resemble natural images.
  2. Diversity: A good generative model is one that is capable of capturing rare cases in the data without sacrificing output quality. This helps reduce unwanted biases in learning models.
  3. Speed: Many interactive applications require rapid creation, such as instant photo editing for use in the content creation workflow.

What are the applications of Generative AI?

Generative AI is a powerful tool to standardize the workflow of innovators, engineers, researchers, scientists, and more. Use cases and capabilities span all sectors and individuals.

Generative AI models  can take inputs like text, images, audio, video, and code and generate new content in any of the methods mentioned. For example, it can turn input text into images, turn images into songs, or turn videos into text.

Below are popular Generative AI applications


Text is the foundation of many AI models, and large language models (LLMs) are a popular example. LLM can be used for a variety of tasks such as essay creation, code development, translation, and even understanding genetic sequences.


AI is also applied in music, audio and speech. Models can develop songs, generate audio from text, recognize objects in videos, and even generate audio for different scenes.


In the visual field, AI is widely used to create 3D images, avatars, videos, graphs, and illustrations. Models have the flexibility to create images with a variety of aesthetic styles and editing techniques.

Synthetic data:

Synthetic data is extremely important for training AI models when data is insufficient, limited, or simply cannot solve difficult cases with the highest accuracy. Synthetic data spans all methods and use cases and is made possible through a process called label efficient learning. Generative AI models can reduce labeling costs by generating training data automatically or by learning how to use less labeled data.

Innovative AI models are highly influential in many fields. In cars, they can help develop 3D worlds and simulations, as well as train autonomous vehicles. In medicine, they can aid in medical research and weather prediction. In entertainment, from games to movies and virtual worlds, AI models help create content and enhance creativity.

Benefits of Generative AI

Generative AI is one of the outstanding technologies today with many practical benefits such as:

Create Unique Content: Innovative AI algorithms are capable of generating new and unique content such as images, videos, and text that are difficult to distinguish from human-generated content. This benefits many applications such as entertainment, advertising, and creative arts.

Enhancing AI System Efficiency: Generative AI can be applied to improve the performance and accuracy of current AI systems, such as natural language processing and computer vision. For example, general AI algorithms can generate synthetic data to train and test other AI algorithms.

Discovering New Data: Innovative AI has the ability to explore and analyze complex data in new ways, helping businesses and researchers learn about hidden patterns and trends that raw data can reveal. not shown clearly.

Process Automation and Acceleration: Generative AI algorithms can help automate and accelerate a variety of tasks and processes. This saves businesses and organizations time and resources, while increasing productivity.

Overall, Generative AI has the potential to significantly impact many industries and applications, and is an important area in AI research and development.

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