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INTRODUCTION

AI Horus

As an Agentic AI, Horus automatically scans, analyzes, and identifies advertising violations across multiple sectors, helping organizations enhance regulatory enforcement, protect consumers, and promote a transparent and fair digital environment. Horus is applied in various domains:

Infant formula

Alcohol

Gambling

Tobacco

Wildlife trade

Pharmaceuticals

partners

Horus is present in 10+ countries and territories, collaborating with 20+ partners

AI Horus

Core values

privacy-settings
Strengthening regulatory enforcement

Supports regulatory agencies in effectively monitoring and addressing advertising violations

user
Consumer protection

Prevents deceptive and fraudulent ads, fostering a safer digital space

face-recognition
Optimized review process

Automates violation detection, reducing manual workload

network-security
Cross-border ads monitoring

Tracks and enforces compliance across multiple platforms, languages, and regions

privacy
Transparent data reporting

Provides detailed, data-driven insights for precise and timely decision-making

cloud
Fair & ethical advertising ecosystem

Ensures compliance with regulations and mitigates unfair competition

Key features

Automatically detect and alert violations based on international and local laws

  • Use AI to identify infringing content across digital platforms
  • Assess legal compliance using both international and national regulations
  • Connect to global violation databases to detect prior offenses
Key features

On-demand violation checks upon user request

  • Allow users to actively verify online advertisements via links, text, or multimedia
  • Return detailed results including violation types, risk levels, and adjustment recommendations
Key features

Monitor violations from the moment ads are published to when actions are taken by authorities

  • Real-time tracking of violation status (reported, under review, penalized, etc.)
  • Provide tiered data access to facilitate collaborative enforcement while maintaining confidentiality
  • Record violation history, recurrence, and case progress to support continuous oversight

Key features

Ad-specific social listening to monitor and analyze ad-related conversations

  • Enable communities to submit images/videos of suspected ads at point-of-sale.
  • Collect and analyze data from offline environments to detect hidden risks.

Key features

Evaluate the credibility of advertisers through a dedicated search and rating system

  • Allow organizations to perform legal checks on media sponsors and partners
  • Provide a trust scoring system based on violation history, transparency, sector, and region
Key features

Real-time dashboard and reporting tools

  • Generate violation maps, analytical charts, and on-demand reports
  • Aggregate data to identify high-risk areas for proactive management
  • Archive and provide evidence (images, videos, original posts) for reporting and investigation
NEWS

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AI HORUS HEKATE

Horus is an Agentic AI platform by Hekate, built under the mission of “AI for Good”, to detect and enforce cross-border advertising violations – empowering regulators to protect consumers and foster a fair, transparent digital environment

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Contact

  • Software Park 2 - 02 Nhu Nguyet Street, Hai Chau District, Da Nang City
  • business@hekate.ai
  • +84-901-990-002