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INTRODUCTION

AI Horus

As an Agentic AI, Horus automatically scans, analyzes, and identifies advertising violations across multiple sectors, helping organizations enhance regulatory enforcement, protect consumers, and promote a transparent and fair digital environment. Horus is applied in various domains:

Infant formula

Alcohol

Gambling

Tobacco

Wildlife trade

Pharmaceuticals

partners

Horus is present in 10+ countries and territories, collaborating with 20+ partners

AI Horus

Core values

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Strengthening regulatory enforcement

Supports regulatory agencies in effectively monitoring and addressing advertising violations

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Consumer protection

Prevents deceptive and fraudulent ads, fostering a safer digital space

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Optimized review process

Automates violation detection, reducing manual workload

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Cross-border ads monitoring

Tracks and enforces compliance across multiple platforms, languages, and regions

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Transparent data reporting

Provides detailed, data-driven insights for precise and timely decision-making

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Fair & ethical advertising ecosystem

Ensures compliance with regulations and mitigates unfair competition

Key features

Automatically detect and alert violations based on international and local laws

  • Use AI to identify infringing content across digital platforms
  • Assess legal compliance using both international and national regulations
  • Connect to global violation databases to detect prior offenses
Key features

On-demand violation checks upon user request

  • Allow users to actively verify online advertisements via links, text, or multimedia
  • Return detailed results including violation types, risk levels, and adjustment recommendations
Key features

Monitor violations from the moment ads are published to when actions are taken by authorities

  • Real-time tracking of violation status (reported, under review, penalized, etc.)
  • Provide tiered data access to facilitate collaborative enforcement while maintaining confidentiality
  • Record violation history, recurrence, and case progress to support continuous oversight

Key features

Ad-specific social listening to monitor and analyze ad-related conversations

Key features

Evaluate the credibility of advertisers through a dedicated search and rating system

  • Allow organizations to perform legal checks on media sponsors and partners
  • Provide a trust scoring system based on violation history, transparency, sector, and region
Key features

Real-time dashboard and reporting tools

  • Generate violation maps, analytical charts, and on-demand reports
  • Aggregate data to identify high-risk areas for proactive management
  • Archive and provide evidence (images, videos, original posts) for reporting and investigation
NEWS

Related News

AI HORUS HEKATE

Horus is an Agentic AI platform by Hekate, built under the mission of “AI for Good”, to detect and enforce cross-border advertising violations – empowering regulators to protect consumers and foster a fair, transparent digital environment

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