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As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Responsibilities:

  • Design content marketing strategies and set short-term goals.
  • Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
  • Experience working with a sales team in both Sales Enablement and Account-Based Approach.
  • Knowledge of Demand Generation tactics and Lead Conversion principles.
  • Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
  • Ability to create value propositions that communicate clearly to targeted audiences.
  • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
  • Accomplished at leveraging full value from marketing automation processes and tools.

Requirements:

  • BSc degree in Marketing or relevant field.
  • 3+ years of hands-on marketing experience in a B2B role.
  • Excellent understanding of B2B marketing.
  • Demonstrated ability to manage the budgeting process and use of analytical skills.
  • Proven track record in delivering marketing campaigns that drive sales growth.
  • Ability to remotely create and manage marketing strategies.
  • An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
  • Excellent communication skills.