Message Management And Authorization System

Building a governance system application for chatbot management and the brand’s Facebook Fanpage’s system decentralization.

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Masterise Homes

Masterise Homes – a member of the Masterise Group, is a pioneering international real estate developer applying global standards to the development, operation, and management of real estate products and services in Vietnam and the world.

With Southeast Asia’s most extensive Branded Residences portfolio, Masterise Homes affirms its international capabilities through its cooperation with Marriott International – the world’s largest hotel group with Marriott, JW Marriott brands, and Ritz-Carlton.


Improve The Efficiency Of Customer Care And Manage Internal Messages

Owning dozens of high-end real estate projects with a Facebook Fanpage system representing the brand of each project, Masterise Homes wishes to bring a professional experience to customers when sending messages to Fanpage, at the same time streamline the message management process across many Fanpages, and create favorable conditions for sales staff to reach customers as quickly as possible. With this desire, Masterise Homes has applied a decentralized chatbot management system to take care of customers effectively and manage internal messages more conveniently.

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Chatbot Management System And Decentralization For Facebook

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Masterise Homes has cooperated with Hekate to build a chatbot management and authorization system for brand’s Facebook Fanpage so that employees can easily find information about documents and policy more accurately and quickly.

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With that desire, a decentralized message management system was built to collect customer information as soon as the customer interacts with the Fanpage, then decentralize sales staff to support their needs.

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In addition, Masterise Homes has applied a chatbot management system to search for internal employee information; employees and consultants can quickly look up official business documents via Chatbot directly and proactively.


The Value We Create

Thanks to the management system and decentralization of fanpage channels, Masterise Homes has created a professional impression with customers right from the first messages. After 1 year since the application of the Fanpage chain message management system, the efficiency and productivity of consultants have improved in both quantity and quality:

20 %

The Level Of New Users Accessing Fanpages Every Month Increases

100 %

Message Response Rate Less Than 1 Second. All Messages Are Supported By Chatbots And Staff

100 %

Users' Information Is Collected After Interaction With Chatbot, Which Helps Manage Customers More Effectively

70 %

Increased Work Efficiency Of Employees

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