Coca Cola And Digital Transformation In B2C Model

Coca-Cola has applied its transformation in the B2C model to bring Coca-Cola products directly to consumers through social networks and the Internet.

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On May 8, 1886, Dr. John Pemberton brought Coca-Cola to the world for the first time when it was sold at Jacobs Pharmacy in Atlanta, Georgia. From this iconic drink, we have grown into a comprehensive beverage company.

Coca-Cola’s mission is to create brands and beverages that people love, to refresh their bodies and the spirit. At the same time, develop in a sustainable way and towards a better-shared future, bringing positive effects to the lives of people, communities, and the whole world.

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Coca-Cola’s revenue has declined due to falling sales and rising operating costs in recent years. To reverse the situation, Coca-Cola has launched a new digital transformation initiative since 2018. From 2018 until now, Coca-Cola has built itself a digital transformation network system by applying technology to work and life to optimize and benefit the company.

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After the outbreak of the Covid-19 pandemic, Coca-Cola realized that consumer habits were gradually changing, and customers switched heavily to online shopping instead of keeping up with traditional ways. Therefore, Coca-Cola has applied the transformation of its B2C model to bring Coca-Cola products directly to consumers through social networks and the Internet.

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Cooperation Between Coca-Cola And Hekate

Hekate has integrated the Shopping feature right on Coca-Cola’s chatbot. By doing this, customers can easily communicate and order products directly on the chatbot without the inference of any other intermediary channels. For example, to create an order, customers only need to choose the product and quantity and press the order button; the order will be delivered to them immediately.


The Value We Create


Launched On Fanpage

1000 +

Customers Experienced On The First Day

Although it has only recently applied to order and delivery in Ho Chi Minh City, the chatbot has achieved more success. This is the first step in digital transformation efforts and creating innovative sales channels to make Coca-Cola’s journey in spreading joy and happiness to customers more effortless, convenient, and faster.

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